(Novi, MI – Sept. 12, 2017, at Electric & Hybrid Vehicle Technology Expo) – LORD Corporation, a global leader in vibration and motion control technologies, sensing systems, adhesives and coatings, introduced CoolTherm™, a new brand within the company’s leading portfolio of thermal management solutions and technical services. CoolTherm products deliver customized materials that can help electric and hybrid vehicle manufacturers worldwide manage heat issues and increase power density.
“The evolution of LORD Thermal Management Materials to the CoolTherm brand will better define the scope of products offered today and create the platform for innovative solutions we will be introducing in the coming years,” says Jim Greig, Global Sales and Marketing Manager, Electronics Materials, LORD Corporation. “In addition, our world-class service and support through the CoolTherm brand name will further enhance our reputation as a global business partner and provider of thermal management solutions that deliver both superior performance and value.”
The CoolTherm brand spans a variety of thermal management products including encapsulants, structural adhesives, gap fillers, gels and greases. Existing LORD thermal management brands such as Gelease™, Circalok™ and Thermoset™ are now renamed CoolTherm to better align the products with new brand and service initiatives.
Dedicated Support – From the Very Start
As part of the service initiative associated with CoolTherm products, LORD Corporation reaffirms its commitment to providing world-class service and support by offering direct access to dedicated technical experts and support teams.
LORD offers its customers a collaborative experience which leverages the company’s 40+ years of technical expertise in developing quick-to-market heat transfer solutions. This technical partnership helps ensure that cost targets and processes for improving performance are considered from the very start of each project, upholding the CoolTherm brand promise of offering “a different kind of cool.”
CoolTherm solutions will serve a variety of markets including electric and hybrid vehicles, energy storage and power electronics. The brand will have a global reach and is supported by technical service teams worldwide.
Visit LORD.com/CoolTherm to learn more.
About LORD Corporation
LORD Corporation is a diversified technology and manufacturing company developing highly reliable adhesives, coatings, motion management devices, and sensing technologies that significantly reduce risk and improve product performance. For more than 90 years, LORD has worked in collaboration with our customers to provide innovative oil and gas, aerospace, defense, automotive and industrial solutions. With world headquarters in Cary, N.C., LORD has approximately 3,100 employees in 27 countries and operates 19 manufacturing facilities and 10 R&D centers worldwide. LORD actively promotes STEM education and many other community engagement initiatives. For more information, visit www.lord.com.
Contact: Will Austin, 919-259-5205, email@example.com